Poppy graduated with a BA in photography from London College of Printing in 2002. Graduating with the cover of the ‘Art Review’ student issue of 2002. De Villeneuve’s editorial work is featured regularly in Modern Painter, American Vogue, The Saturday and Sunday Telegraph magazines (including several covers), The Guardian Weekend magazine, Esquire, W magazine, Monocle, US Teen Vogue, Art review, British Vogue and most recently and the NY Times, T magazine. She recently photographed John Waters for the cover of Modern Painters. She has also recently completed the Nanette Lepore campaign and the Elizabeth Arden fragrance campaign for ‘Nanette’. Last year she completed an advertisement for German coat company Wellensteyn: This took de Villeneuve to 40 cities in America in 13 days, photographing real people wearing the jackets.
Poppy often photographs and films on the road finding sub-cultures and letting the landscape reveal unseen, unusual things. The Observer has said of her work, “Her documentary-style images of people stranded in airports, at the rodeo and in trailer parks, have a surreal quality reminiscent of the film director David Lynch.”
De Villeneuve has exhibited in group and solo shows in the UK and US. Shows include, “ Culture Bound VII” at the Courtauld Institute and “I shot Norman Foster” commissioned by The Architecture Foundation. She had a solo show ‘The Strangers” at University of the Arts London gallery in May 2007 as part of it’s emerging artists program. De Villeneuve was part of a group show in New York and Los Angeles for Nike titled “Being True’. Last year she was commissioned to make work for the Bloomberg Space in London for the show ‘Within’ where she photographed sextuplets and their relationship with each other. De Villeneuve currently has a solo show in New York at the Soho Grand. She was included in the Helsinki Biennale in 2008.